India has enormous potential as a sales market and production location. But: How do you create the market entry and build up a subsidiary? Petra Mehl's business guide shows how businessmen in India find their way between culture and corruption. Many companies have underestimated the cultural differences and some of them have already frustrated with the aborted Indian experiment. Petra Mehl shows with many do's and don' ts as well as case studies from business life how to avoid mistakes in India and which business rules have to be observed. It gathers a wealth of tips on Indian specialities, from employee leadership to business meetings and invitations. She speaks from her rich experience as a long-standing consultant and cross-cultural trainer as well as a successful entrepreneur.
Published on January 1,2006, by Orell Fuessli Verlag.